Sunday, 17 April 2011

8 Strategies To Catapult Your Copywriting Skills To The Next Level

I am about to share with you 8 quick ideas and suggestions to dramatically help you improve your copywriting skills as you get going.

You can use these tips when it comes to creating offers, E-mails and sales letters that grab people’s attention.

So without further ado, here they are!

Number one:
Always write your sales letter with the individual in mind.

Whenever you’re writing a sales letter or an E-mail, you want to write that E-mail or sales letter as though you were talking to one person.

Number two:
Pull them in with the first line.

You’ve got to create interest with the reader, the very first line that they read.

Number three:
Use bullets.

People like to scan, they like to quickly read things as fast as they can, and using bullets makes that whole process a heck of a lot easier. So use them.

Number four: 
Just let it flow.

When you’re starting to write a letter, it is very difficult to just start from top to bottom and write everything. When it comes to writing it and actually putting everything down in order, I want you to just write as it’s coming out. You’re going to have moments when inspiration hits you and your pen is going to go like crazy or your fingers are going to go like crazy on the computer keyboard, and I want you to just let it flow.

Number five:
Write like you speak.

I briefly touched on this in one of the earlier points. But it’s much easier for you to envision that you’re communicating with one individual as though you’re having a conversation with that person, because when that person reads your sales letter or your E-mail, they’re going to feel like you’re talking right to them, and that’s exactly what you want.

Number six:
Make your communication easy to read.

What I mean by that is use short paragraphs. Use pictures. I want you to bold certain things. I want you to highlight important areas.

Number seven:
I want you to stress the benefits and not the features.

I want you to put yourself in the shoes of the person reading your communication piece
The number one question that they’re going to be asking is: What’s in it for me? You have to address those things, and you’ve got to stress the benefits of your particular communication piece that you’re trying to use.

Number eight:
I want you to keep the reader interested.

How do you do that? On a sales letter there are a ton of ways that you can keep the reader interested, and I’m going to give you a few of them right now.
-     You can use graphs.
-     You can use pictures.
-     You can use audio.
-     You can use video.
-     Another one that people love to see are testimonials.
-     Another one that you can always use is giving examples of proof.
-     Do you have checks?
-     Do you have screen shots of people registering for certain things?

Whatever you’re trying to sell or promote, I want you to give proof that it works or that it would provide benefit to the person that is reading it – screen shots, pictures, testimonials – these are all great things of proof.

So there you have it… 8 quick tips to improve your copywriting skills. This is not the be all and end all of copywriting techniques but they will definitely help you jump over some of the hurdles that are standing in your way!


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